Bobby Brazier, the 23-year-old model and son of the late Jade Goody, has claimed he was "arrested on wild night out" in a social media post that references his recent Gucci campaign alongside Kate Moss.
Brazier, who recently relocated to New York to advance his modeling career, shared a picture on Instagram showcasing him in a shimmering, skintight black top and trousers, an outfit featured in the campaign. His accompanying caption read: "wild night, got arrested, officers wives liked the way I dance so they let me go, wild night."
The post prompted confusion among some fans, with one commenting, "Arrested? Be careful Bobby." However, many recognized the reference to the Gucci campaign, with others writing, "its a Gucci video with Kate Moss. He's good" and "it's clearly a joke."
One fan noted the connection to Kate Moss singing in the campaign, adding, "Was this from the Gucci video with Kate Moss singing, was fabulous, spotted you in it, they didn't show you long enough, your Mum would be so proud of you."
The campaign, for artistic director Demna's first Gucci collection, features Moss lip-syncing to Chris Isaak's "Wicked Game" as a group of people fall in love on the dance floor. Brazier is among the dancers in the short film, directed by Johan Renck. The campaign also includes a photographic series by Michal Chelbin and features other notable figures such as NFL star Tom Brady, model Alex Consani, and musician Shawn Mendes.
This is not Brazier's first foray into high fashion. He made his runway debut at the Dolce & Gabbana Milan Fashion Week show in February 2020 at the age of 16. He also appeared during Gucci's Milan Fashion Week show earlier in the year, wearing the same distinctive outfit from the campaign video.
Demna, speaking about the campaign's concept, told WWD that he intended it to be conceived as a music video about "emotional awakening and choosing to feel love again," with Gucci serving as a force to remind people that "beauty is worth the risk."