The 28th season of Big Brother is set to premiere on Thursday, July 9, at 8:00 p.m. ET on CBS and Paramount+ Premium. The 90-minute premiere will introduce the 14 new houseguests, who will compete in a season described as one where "nothing is as it seems, where every twist rewrites the rules, and where time becomes the ultimate twist."
Hosted by Julie Chen Moonves, the cast includes an MMA fighter, a rocket scientist, a game show host, the daughter of an '80s pop star, and a RuPaul's Drag Race All Star, with additional surprise houseguests expected to be revealed during the premiere.
Following the premiere, new episodes will air on Wednesdays, Thursdays, and Sundays. "Big Brother: Unlocked" is scheduled for Friday, July 10, at 8:00 p.m. ET, with subsequent episodes airing on Sunday, July 12, and Wednesday, July 15.
Viewers can watch new episodes live on CBS with a cable login or through streaming services such as fuboTV, Hulu + Live TV, Sling TV, DIRECTV, or YouTube TV. Many of these services offer free trials for new subscribers.
Paramount+ will also stream the season. Episodes will be available live on Paramount+ Premium and for next-day streaming on Paramount+ Essential. The streaming service offers a seven-day free trial for its Premium plan. Paramount+ can also be added to Hulu or Amazon accounts.
The Big Brother live feeds, offering continuous real-time viewing of the houseguests, will launch on Friday, July 10, at 9:00 p.m. ET on Paramount+ Premium and Pluto TV. For the first time, select live feed content will also be available on the show's official YouTube channel for a limited time after each episode airs.