Bianca Censori, wife of rapper Kanye West, has directed the music video for his latest song, "OK." The video, set in a morgue, depicts West, 49, as a headless corpse being operated on by doctors who remove objects from his torso. The song, a collaboration with Don Toliver, is part of West's album "Bully Deluxe." This marks Censori's fourth directorial project for the album.
In the video, Don Toliver reanimates West's character, leading to a fight scene where West sharpens swords. Censori, 31, is credited with using her background as an architectural designer to create the video's bold imagery and surrealist setting. The "Bully Deluxe" album, released in June, includes reworked tracks, updated songs, and new material like "OK."
Fan reactions to the video have been divided. Some viewers praised Censori's directorial work, with comments such as "Wow her direction is beautiful Ye, thank you for this," "This is genius. She's incredible," and "Bianca is an icon. This is amazing." Others expressed disappointment, with one user writing, "This is so bad. We miss the old Kanye."
West and Censori met when he contacted her via Instagram and subsequently hired her to work at his Yeezy brand in November 2020. They married in December 2022, shortly after West's divorce from Kim Kardashian was finalized. Censori has previously addressed her minimalist fashion choices, explaining in a March interview with Vanity Fair that her style is a personal and artistic decision, not solely dictated by her husband. She described her approach as a "collaboration" and stated, "I wouldn't be doing something I didn't want to do."