Bella Hadid has officially joined her sister Gigi Hadid in a cowgirl-themed campaign for Guest in Residence, Gigi's ready-to-wear brand. The campaign introduces the label's new denim collection, a category the elder Hadid sister has long integrated into her personal style.
The photoshoot, captured by Clara Balzary in Jackson Hole, Wyoming, features the siblings in a face-off reminiscent of a Western showdown. They are pictured in jeans, chaps, cozy cashmere knits, and cowboy hats, set against the backdrop of a horse farm with distant mountains. "We have a guest in the West … Everyone’s favorite cowgirl Miss @bellahadid," read a caption accompanying the campaign's joint teaser on Instagram.
This marks Bella Hadid's first time modeling for Guest in Residence, which Gigi launched in 2022. Gigi Hadid spoke with WWD about the expansion into denim, stating, "Denim has always been at the heart of how I dress — it’s what I live in alongside cashmere; that combination has become my uniform."
The sisters have a history of appearing together in high-profile fashion contexts, including a Versace campaign and walking the Victoria's Secret runway in 2024, where they bookended the show. The Guest in Residence campaign, however, specifically highlights the collaboration for the brand's foray into denim.
Gigi Hadid shared an image of the sisters with a horse on her Instagram Stories, captioning it "Sisters Hadid."