Bella Hadid is highlighting summer fashion and personal wellness in Alo's newest campaign. The model is featured in "sizzling" advertisements for the Los Angeles-based brand, modeling some of its best-selling items.
Among the featured pieces are the Accolade Short, a cropped version of the brand's popular Accolade Sweatpant. These French terry shorts are available in 20 colors and designed for a relaxed fit, having received hundreds of five-star reviews calling them "really comfy" and "the best shorts ever."
Hadid styled the shorts with Alo's Sheer Glow Bra and Elemental Full-Zip Jacket, also noted as top sellers. The campaign also showcases Hadid in two distinct legging and sports bra sets: the Airbrush Better Together Bra with 7/8 Legging, and the Airlift Rebel Bra with 7/8 Legging.
The brand's original Airlift Legging has previously been seen on celebrities such as Hailey Bieber, Jennifer Lawrence, and Kendall Jenner.
For Hadid, the campaign extends beyond showcasing apparel. As a Los Angeles native, where Alo is headquartered, the shoot resonated with her on a personal level. In a press release, Hadid spoke about the importance of self-care and creating personal space.
"As I’ve gotten older, I’ve realized how important it is to create space for myself," she stated. "Whether that’s slowing down, moving my body, or just taking a moment to reconnect, those little rituals have become such a big part of how I take care of myself."
She further connected these practices to the brand, adding, "To me, that’s what wellness is all about, and it’s always been something I associate with Alo."