Supermodel sisters Bella and Gigi Hadid have channeled a cowgirl aesthetic for the latest fashion campaign for Bella's brand, Guest In Residence. The photoshoot featured the siblings in Western-inspired attire, including chaps and cowboy boots.
Bella Hadid, 29, shared glimpses of the campaign on Instagram, describing it as "the perfect girls' day." In one image, she is seen wearing a dark brown shirt with red stripes and a matching brown cowboy hat. For another look, she sported a white shirt, blue denim jeans, and a white hat.
Gigi Hadid, 31, complemented her sister's looks with a bold blue plaid jacket and white trousers. The campaign also included more casual ensembles, such as cardigans, with one of Bella's featuring a horse motif on the back.
The photoshoot took place in a countryside setting, with horses featured prominently. The sisters were also photographed in more relaxed poses, including Bella lying on the grass with her dog in a striped jumper.
This campaign follows Bella Hadid's recent announcement as a brand ambassador for Alo's new pre-fall collection. Reflecting on her career and personal values in a statement related to the Alo partnership, Hadid expressed a shift in her definition of success. She stated that success is now more about having the time to enjoy life, prioritize self-care, spend time with loved ones, and be present in meaningful moments. Hadid also noted the importance of creating space for herself through rituals like slowing down or moving her body, which she associates with wellness and found authentic in her collaboration with Alo.