The skincare line Augustinus Bader has become a notable presence in Hollywood's beauty routines, with numerous celebrities citing it as their go-to for achieving a radiant complexion. The brand's products are frequently mentioned in celebrity "get ready with me" videos and makeup artist interviews.
Founded in 2018 by German Professor Augustinus Bader, a leading expert in stem cell biology, the brand's philosophy centers on TFC8® technology. This technology is designed to enhance skin cell communication and promote anti-aging effects, aiming to make skin appear plumper and more luminous. Bader's research, spanning over three decades, focused on technologies that could aid the body's natural healing processes, particularly concerning dormant cells affected by aging or trauma.
Bader's journey into skincare began with a Wound Gel developed in 2008, a medical-grade product intended for healing traumatic wounds. This foundational work in regenerative medicine paved the way for his eponymous skincare line.
Among the brand's early advocates were former French first lady Carla Bruni and model Naomi Campbell. Charles Rosier, co-founder and CEO of Augustinus Bader, reportedly shared the products with Bruni, contributing to their initial spread through word-of-mouth.
Celebrity Endorsements and Product Favorites
Celebrities such as Kim Kardashian, Hailey Bieber, Victoria Beckham, and Jennifer Aniston have publicly expressed their affinity for Augustinus Bader products. Actress Zoe Saldaña has utilized the brand's Rich Cream and Rich Eye Cream. Singer Dua Lipa has also become a significant fan, even partnering with Bader to launch her own product line, DUA.
Victoria Beckham, a noted fan, discovered the brand through her facialist Melanie Grant and became "totally obsessed" with the Rich Cream. She later collaborated with the brand to create a skincare line under her Victoria Beckham Beauty label. The Rich Cream, a thick facial moisturizer, is one of the brand's most popular items. It is priced between $99 for a 15ml size and $565 for a 100ml size.
For the 2022 Met Gala, Kim Kardashian's makeup artist Mario Dedivanovic used a range of Augustinus Bader products to prep her skin. This regimen included The Essence, a toner, exfoliant, and hydrating essence ($100), followed by the Cream Cleansing Gel ($76), the Rich Cream, and the Face Oil ($280) to lock in moisture.
In 2025, Zoe Saldaña incorporated Augustinus Bader's Rich Cream, Face Oil, Rich Eye Cream ($215), and Face Mist ($98) in preparation for receiving a Golden Globe award.
Models like Irina Shayk have also praised the Rich Cream, detailing its use on both face and neck in a 2021 Vogue Italia video. The brand's products are also said to be used by Alexa Chung and Meghan Markle. Dua Lipa's DUA line, marketed as "powered by Augustinus Bader Science," features products such as the Renewal Cream and Supercharged Glow Complex, with prices not exceeding $80.