Ashley Graham turned heads on the red carpet Tuesday at the OMEGA Seamaster Aqua Terra 30mm launch party held at Magazine at The Serpentine in London, wearing a strapless cream dress with ruched detailing and a softly draped silhouette.
The 37-year-old model completed the look with bronze open-toe strappy heels, a mini cream leather handbag and subtle gold jewelry, including a wristwatch and dainty hoop earrings, as photographers captured attendees arriving for the star-studded event.
Graham's appearance comes days after an accidental reveal of a clothing size in an Instagram post promoting a brown faux-leather jacket from a new collection she designed for JCPenney. In the post she held up the jacket and briefly exposed a tag marked "0X." Retail sizing varies, but 0X is typically smaller than 1X and larger than XL and is sometimes equated to a U.K. women's size 18 or 20, depending on the manufacturer.
The size disclosure drew attention because Graham has long avoided public discussion about her weight and body measurements. Media reports have previously speculated about her size, with estimates ranging from U.S. sizes 12 to 16; Graham herself has pushed back against being labeled by size. Speaking to WSJ Magazine earlier this year, she described the repeated focus on her figure as frustrating and said, "I don't know any man that has to do that."
JCPenney announced in April that it had partnered with Graham on a namesake collection aimed at the full-figured market, with the line slated to debut this autumn. The retailer said the collection would "reflect Ashley's signature bold and confident style." Graham has spoken publicly about the partnership as a milestone. "This is something I've dreamed about for a long time," she said in April, adding that JCPenney had been "a true champion" for her early in her career and that the collaboration represented "a meaningful step forward in making real, affordable fashion truly inclusive."
Beyond the event and the social media moment, Graham has remained active in fashion and media. Photographs circulating from recent appearances also showed her in a plunging leopard-print swimsuit at a separate promotional shoot. Her public comments and projects continue to highlight a focus on expanding fashion options and visibility for a range of body types.
Representatives for Graham and JCPenney did not immediately respond to requests for further comment on the Instagram post. OMEGA did not provide comment beyond confirming the launch party in London, where the brand introduced its Seamaster Aqua Terra 30mm model to media and guests.
The JCPenney collection is due to arrive in stores and online this autumn; details about exact drop dates and price points have been released by the retailer in its product announcements and promotional materials ahead of the launch.