Ariana Grande has doubled the length of her London residency next summer, adding five concerts at the O2 Arena after unprecedented demand and fan complaints about ticket resale prices.
The singer will now perform ten shows at the venue — on August 15, 16, 19, 20, 23, 24, 27, 28 and 31, and September 1 — which will be her only European dates on the Eternal Sunshine tour and her first U.K. concerts since 2019. A Tuesday presale prompted more than two million people to seek tickets and the initial allotment sold out quickly, according to representatives and the artist's social posts.
Grande addressed frustrated fans on social media after resale listings surged on third-party platforms, with some tickets being offered at more than 10 times face value. In an Instagram Story, she said she was “incredibly bothered by it” and described herself and her team as working to “get more of these tickets into your hands instead of theirs.” Grande added that she had been “on the phone every second of my free time fighting for a solution.”
Tickets for The Eternal Sunshine Tour went on presale in the United States on Tuesday, Sept. 9. Grande opted out of venue dynamic pricing, setting face values from $79 for the highest seats up to $799, excluding VIP packages; nonetheless, many primary allocations sold out and fans turned to resale marketplaces where prices were reported to be dramatically higher.
Grande announced the tour late last month in support of her seventh studio album, Eternal Sunshine, which was released in February 2024. The album and its lead single helped earn her recognition at the 2025 MTV Video Music Awards, where she won Best Pop and her music video for "Brighter Days Ahead" took Video of the Year. During her acceptance speech she referenced forthcoming concerts, saying, "We'll see you on tour."
The added London dates mark a major European engagement for the artist, who has also been active in film projects. Grande is scheduled to appear in Wicked: For Good, which is set to premiere Nov. 21, and is attached to Jon M. Chu's adaptation of Dr. Seuss's Oh, the Places You'll Go!, alongside Josh Gad.
Representatives for Grande and the O2 did not immediately respond to requests for additional comment about ticket allocations or the planned measures she referenced to address secondary-market sales. Ticket resale and scalping have drawn scrutiny across the live-music industry in recent years, prompting some artists and venues to explore verified fan programs, paperless tickets and other methods intended to limit bulk purchases and rapid resale.
Grande's last full-scale tour was the 2019 Sweetener World Tour. The expanded London residency will be one of the highest-profile concert runs in Europe next summer and arrives amid renewed interest in live shows following the release of her recent album and her continued crossover into film.
Updated routing and ticketing details are expected to be posted on Grande's official channels and the O2 Arena's site; fans were urged to follow official outlets for verified sales and announcements.