Apple Martin, the 21-year-old daughter of actress Gwyneth Paltrow and Coldplay frontman Chris Martin, has landed her first major fashion campaign with London-based label self-portrait, the company announced on Tuesday.
The collaboration, revealed through a series of self-portraits shot by Apple, will feature the college student as the face of the brand and is described in a press release as capturing "the effortless, confident and self-expressive spirit of a generation of young customers that continues to inspire the fashion house and its designs." The partnership is expected to "evolve and unfold over the coming months through a series of fashion portraits, films and activations."
Founded in 2013 by Malaysian-born designer Han Chong, self-portrait has grown into an internationally recognised contemporary womenswear label known for modern occasionwear that blends day and night dressing. The brand has previously featured models and celebrities such as Emily Ratajkowski, Gigi Hadid, Naomi Campbell, Irina Shayk, Bella Hadid, Kate Moss, Jisoo and Phoebe Dynevor in its campaigns, and its garments have been worn by figures including Beyoncé, Michelle Obama, Olivia Rodrigo and Selena Gomez.
Self-portrait has highlighted sustainability measures and creative development in its public statements. Chong, trained at Central Saint Martins, established a scholarship program in 2018 to support students at the school and the brand has moved in recent seasons to introduce responsible fibres such as organic cotton and recycled chiffon across collections.
Apple Martin is a junior at Vanderbilt University in Nashville, Tennessee, where she is majoring in law, history and society. She has taken part in campus theatre, telling Interview magazine earlier this year she might take a theatre course and describing her involvement in Vanderbilt’s Original Cast cabaret group; the semester’s show is a musical parody described in media coverage as "Love on an Island." Peers and friends have said she has taken to college life and built a social circle there.
Last week Martin was photographed near Vanderbilt wearing a self-portrait T‑shirt paired with low-rise blue jeans, black block-heeled shoes and carrying a black Prada purse. Campus photos noted she wore her hair down, sported dark eyeglasses and a silver heart pendant, and used earbuds as she walked between classes.
Martin marked her 21st birthday in May and celebrated late last year with events reported as a coming‑of‑age ball in Paris. Coverage of that celebration drew some critical social-media commentary and accusations of snobbery aimed at Martin and her friends. Friends and classmates have publicly defended her, and one peer quoted in People described Martin as "genuinely the nicest girl ever," saying she did not deserve the backlash.
The self-portrait campaign marks a high-profile commercial debut for Martin, who has previously appeared in interviews and campus productions while maintaining a low-key student life. The brand statement frames the collaboration as both a reflection of a young customer base and an opportunity to work with a new creative partner; the company said the campaign will be rolled out over the coming months through images and short films created with Martin.
Representatives for Apple Martin and self-portrait did not immediately provide additional comment beyond the release announcing the partnership. Vanderbilt University, where Martin studies, is a private research university founded in 1873 and named for Cornelius Vanderbilt.