The search for the next James Bond has ignited a fierce competition between streaming rivals Apple and Amazon, with actor Jack Lowden at the center of their dispute.

Lowden, who currently plays MI5 agent River Cartwright in Apple's espionage drama "Slow Horses," is a leading contender for the coveted role of 007, a position previously held by Daniel Craig. Sources indicate that the scheduling demands of both a potential Bond film and future seasons of "Slow Horses" would make it impossible for the same actor to portray both characters simultaneously. This has reportedly prompted Apple to launch a significant effort to retain Lowden for its series.

Amazon executives are reportedly keen on Lowden for the role of Bond, viewing him as a strong candidate to embody the suave spy. Insiders suggest that the competition between the two major broadcasters is intense, with neither company eager to concede to the other.

Lowden, 36, has gained significant recognition for his role in "Slow Horses," which is based on Mick Herron's novels and co-stars Gary Oldman. His other notable performances include roles in "Mary Queen Of Scots," "Pride And Prejudice," and "Dunkirk," as well as the BBC drama "The Gold."

The selection process for the next Bond is understood to be in its advanced stages. According to reports, a shortlist of four actors has been established, and they have undergone extensive testing at Pinewood Studios. These tests are designed to assess not only acting ability but also the charisma, physicality, and screen presence required to embody James Bond. Candidates have reportedly been evaluated on their performance in fight sequences, their movement, and their ability to project the character's signature charm.

While the identities of the final four contenders have not been officially disclosed, other actors rumored to be in contention include Jacob Elordi, Callum Turner, Paul Mescal, Jack O'Connell, and Harris Dickinson. Jack Barton, known for his role in Netflix's "Heartstopper," has also emerged as a late entrant in the race.

The next James Bond film will be helmed by director Denis Villeneuve, with Steven Knight, creator of "Peaky Blinders," writing the screenplay.