The Lola Blanket, a favorite of social media influencer Alix Earle, recently appeared in her new Netflix reality series, "Earle Meets World." The blanket's inclusion offers a glimpse into Earle's personal preferences, as she has previously expressed her strong liking for the brand.
In December, Earle shared her enthusiasm for Lola Blankets with E!, stating she had been "loving Lola Blankets recently" and "can’t get enough of them," even gifting them to friends and family. The appearance in her own show is described as less of a product placement and more of a reflection of her genuine use of the item.
Lola Blankets have gained significant popularity, largely due to their soft faux-fur texture, four-way stretch, and double-sided design. The brand also emphasizes practicality, noting that the blankets are machine-washable, stain-resistant, and designed to avoid shedding.
The blankets are available in various colors, patterns, and sizes, ranging from baby blankets to an oversized XL option. Lola also offers weighted versions for those who prefer added heft, and the brand has been recognized on Oprah's "Favorite Things" list in 2025.
Beyond Earle, other notable figures such as Selena Gomez, Tate McRae, Simone Biles, and Bethenny Frankel have been seen with Lola Blankets. The brand also featured in its fall campaign with actor Belmont Cameli from "Off Campus."