Popeyes has reintroduced its "12 for $12" promotion, a value deal that offers Popeyes Rewards members a dozen pieces of chicken for $12 before taxes and fees. The offer, which became available on August 24, allows customers to choose between 12 bone-in wings, 12 boneless wings, or 12 crispy chicken tenders.
This promotion is generating significant buzz on social media, particularly on platforms like Reddit, where users are celebrating the perceived savings. One customer noted on the r/fastfood subreddit, "Man, I just paid like 8 bucks for three tenders last week - this is a steal," highlighting the deal's appeal amid rising fast-food prices.
However, the "12 for $12" deal comes with several restrictions. It is exclusively available to Popeyes Rewards members and must be redeemed through the Popeyes website or mobile app. Customers are limited to one offer per order. Furthermore, the promotion's availability is not universal, with some customers reporting that the deal is not offered at their local Popeyes locations. One user mentioned that their restaurant was still charging $27.99 for a standard 12-piece option, while another found a "50 percent off a 12 piece tenders family meal" offer for $18.99 as the closest alternative.
This limited-time offer is not heavily advertised by the chain, leading many customers to discover it through the app and social media. An unofficial Facebook post suggests the promotion may be available through August 31, but this has not been officially confirmed and availability can vary by location. This limited window means customers have a short period to take advantage of the offer.
Popeyes is not the only fast-food chain currently attempting to attract budget-conscious consumers. McDonald's offers a $5 Value Meal, Wendy's has its $6 Biggie Bag, and Taco Bell provides a $5.99 Luxe Cravings Box. KFC features rotating $10 Bucket of the Day deals, and Subway has introduced a value menu with items under $5, indicating a broader trend of price-focused promotions across the industry.