BJ's Restaurants Inc. is exploring strategies beyond its signature pizookie dessert to attract more customers and increase restaurant traffic. The casual dining chain is testing new menu items and promotional offers aimed at drawing diners during off-peak hours, according to a report.
These initiatives are part of a broader effort to boost sales and fill seats, particularly during times when the restaurants are not at full capacity. The company is looking to diversify its appeal and offer more reasons for customers to visit beyond its well-known sweet treats. Specific details on the new menu items or promotional campaigns were not immediately available.