In a demonstration markedly different from those seen in other European tourist hotspots, residents of Bourton-on-the-Water in England's Cotswolds region gathered on Saturday morning to voice their concerns about over-tourism. The protest, organized by the action group Bourton Residents’ Voice, began at 8 a.m. with approximately 100 participants, aiming to avoid disrupting the day for visitors.
Participants displayed placards and wore T-shirts with the message "We love tourists – Just not this many!" The event was characterized by its peaceful nature, with no arrests or instances of foul language reported. Organizers stated the early start was intentional, to allow "tourists of the right kind" to enjoy their visit.
Bourton-on-the-Water, known for its picturesque stone bridges and river, attracts a significant number of day-trippers. The village's population of fewer than 4,000 can swell to as many as 10,000 on peak days. Residents have expressed frustration over the strain on local infrastructure, including overflowing bins and damage to the river environment. Some locals also noted that the proliferation of Airbnbs has made housing unaffordable for younger generations.
Concerns were also raised about tourists leaving litter and, in some instances, disrespecting private property. The village has seen issues with visitors damaging river walls and setting up unauthorized structures like tents and barbecues, activities which are prohibited by local by-laws but rarely enforced due to a lack of visible policing or council presence.
Local businesses are divided on the issue. While many shops and tea rooms cater primarily to tourists and rely on their custom, some residents argue that a segment of visitors, particularly those who arrive by car and spend the day without patronizing local establishments, contribute to the problems without offering economic benefit. The situation highlights a complex reliance on tourism, where its benefits are intertwined with its drawbacks.
Gloucestershire County Council has acknowledged the issue and initiated a "parking and transport survey" to gather residents' views, with further engagement planned before any decisions are made. However, some residents expressed skepticism that significant changes would result, suggesting the standoff might continue without a resolution.
The demonstration in Bourton-on-the-Water stands in contrast to more confrontational protests against over-tourism seen in cities like Barcelona, Venice, and Palma.