Residents of Bourton-on-the-Water, a village in Gloucestershire, England, organized a polite demonstration to address the challenges of over-tourism. Approximately 100 residents gathered on the village green at 8 a.m. on a Saturday, displaying placards and wearing T-shirts that read "We love tourists – Just not this many!"
Organizers stated the early start was intentional, aiming to avoid inconveniencing the type of visitors they welcome. This approach contrasts with more confrontational protests seen in other European tourist destinations like Barcelona and Venice.
Bourton-on-the-Water, often called the "Venice of the Cotswolds," has a population of fewer than 4,000 but can attract up to 10,000 visitors on a single day during peak times. Residents have voiced concerns about the strain on local infrastructure, including overflowing bins and a perceived decline in the village's upkeep. Some long-term residents note that the influx of tourists strains services, leading to issues like vermin problems.
The village's popularity also affects its housing market, with a significant number of Airbnbs reportedly making it difficult for younger generations to afford to live there. The disruption extends to the local environment, with instances of tourists damaging river walls by building dams and concerns over litter left behind.
Residents also reported issues with tourists using private gardens and a lack of enforcement of local by-laws, such as those prohibiting tents and barbecues. The absence of visible police or council enforcement was frequently noted by locals.
While the majority of the village's businesses, including numerous tea rooms and souvenir shops, rely heavily on tourism, some residents differentiate between day-trippers who contribute little and those who engage more directly with the local economy. The local council has initiated a parking and transport survey to gather resident feedback, though many are skeptical about the prospect of significant change.
Despite the underlying tensions, the protest itself was characterized by its decorum, reflecting a distinctly British approach to expressing dissatisfaction.