Jordi Mora, president of Pimem, a federation representing small and medium-sized businesses in Mallorca, has called for stronger measures to control tourism on the island, including a reduction in the total number of tourist accommodations.
Mora stated that the island needs to "curb tourism, which includes reducing the total number of tourist beds." His proposal suggests reducing available beds in registered vacation rentals and taking more decisive action against illegal rental operations. He believes that with consensus and incentives, a more sustainable tourism model can be achieved.
Mallorca, one of the Balearic Islands, welcomed approximately 13.5 million visitors in 2025. This significant influx has led to discussions about the impact of overtourism. Travel expert Jordi Lippe-McGraw noted that places experiencing rapid growth in visitors may not be equipped to handle the attention, leading to overcrowding and increased costs for locals.
Pedro Homar, managing director of Palma's tourism board, indicated that Mallorca is exploring a shift toward attracting fewer, higher-spending visitors. He told The Wall Street Journal that the island aims for "quality over quantity" and wants to attract tourists who spend more money. In July, American tourists in Spain spent an average of $410 per day, compared to $240 for German visitors and $260 for British travelers.
Mora also expressed that economic growth does not necessarily require an increase in tourist numbers, emphasizing the need to "increase value and ensure that this growth benefits society as a whole."
Overtourism concerns have been a focal point in Mallorca, with residents taking to the streets in June 2025 to protest the growth of tourism, holding signs that read, "One more tourist, one less resident."
Beyond crowding, other issues have surfaced, including reports of pickpocketing targeting tourists in busy areas near Palma, as documented in viral videos last summer. Travel expert Angel Castellanos advised that while crowded tourist areas can present opportunities for thieves, the key is for travelers to "travel smarter" rather than avoid these destinations.