Europe is experiencing a surge in tourism, with popular destinations already crowded despite the summer holidays not yet having begun. This trend, characterized by visitor numbers recovering and in some cases exceeding pre-pandemic levels, is leading to a sense of overcrowding in iconic cities and attractions.
Tourism specialist Beverley Boden, an associate dean at Teesside University International Business School, attributes the increased demand to a strong post-pandemic travel rebound, a prioritization of experiences, accessible short-haul travel options, and social media influencing trending destinations. The ongoing cost-of-living crisis has also encouraged intra-European travel. "Many destinations feel busier than ever, with visitor numbers not only recovering post-pandemic but, in some cases, exceeding pre-2020 levels," Boden stated. "Iconic cities such as Paris, Barcelona and Rome are seeing especially high volumes, with the concentration of tourists in historic centres creating a sense of overcrowding."
In Athens, Greece, the Acropolis has seen long queues of tourists, even with temperatures exceeding 30 degrees Celsius. A less crowded alternative for exploring ancient history is the Agora, located northwest of the Acropolis.
Kefalonia, a Greek island, is experiencing congestion at attractions like Melissani Cave, where visitors report waiting close to an hour for a short boat ride. For a more tranquil experience on the island, the fishing town of Poros is suggested as an alternative.
Santorini's Oia village, famous for its blue-domed churches, is also notably busy. Tourists have faced long waits for photos, and public transport has been overcrowded. The island of Astypalaia is recommended as a less crowded option with similar whitewashed buildings and beaches.
Spain is also seeing high numbers of visitors. Alicante's beaches were reported to be packed, with accessible and affordable flights from London contributing to its popularity. The coastal town of Denia, situated along the Costa Blanca, is suggested as a quieter alternative offering a blend of Spanish tradition and coastal beauty without mass tourism.
Rome, a perennial tourist magnet, is described as being extremely busy on every street and piazza, even in early June. Despite assurances that tickets could be purchased at the door for attractions like the Pantheon, visitors encountered long queues. For those seeking to explore Tuscany, smaller towns like Lucca or Pitigliano are advised over Rome or Florence.
Portugal is also experiencing bustling scenes, particularly in popular spots like Albufeira and Lisbon. Videos shared on social media depict crowded bars and beaches. Salema Beach is suggested as a less crowded alternative within Portugal.
Barcelona is identified as Southern Europe's most searched destination for the summer. Research indicates it accounts for a significant portion of global travel intent. The city is preparing for increased demand, especially for attractions like the Sagrada Familia, which marked the centenary of Antoni Gaudi's death. Murcia, a provincial capital in southeastern Spain, is presented as a less visited alternative with historical sites and coastal activities.
Venice, known for its high visitor numbers, has implemented an entry fee for daytrippers on select weekends in April, May, June, and July to manage 'hit and run' tourism. The city welcomes millions of tourists annually, and the strain on its infrastructure has led to local frustration. Ljubljana, Slovenia's capital, is offered as a quieter European city with a charming river canal, similar to Venice but without the crowds.