The YouTube golf group "Good Good" is facing significant repercussions after a commercial they produced for Callaway Golf sparked widespread criticism. The fallout has led to the postponement of their new television show and the removal of their merchandise from major online retailers.
The controversial advertisement, which has since been deleted, showed one of "Good Good's" male hosts, Garrett Clark, shoving a female member of the group, Alexis Miestowski, to the ground. The commercial was intended to promote Callaway's new Quantum Driver.
Following the backlash, both "Good Good" and Callaway issued apologies. "Good Good" stated that the "depicted actions are not aligned with our values," while Callaway acknowledged that "mistakes were made" in the approval process. Callaway CEO Chip Brewer added that the "approval never should have happened."
The controversy has extended beyond apologies. The premiere of "Big Break x Good Good," a television show featuring the creators, has been delayed by a week. This decision by the Golf Channel reportedly stems from a request by one of the show's sponsors to remove its branding. Multiple reports identified the sponsor as the retailer Golf Galaxy.
Furthermore, Dick's Sporting Goods and Golf Galaxy have reportedly removed all "Good Good" branded products from their online stores. IMAGE1
The PGA Tour, which has a title sponsorship deal with "Good Good" for an upcoming event, also expressed disappointment. PGA Tour CEO Brian Rolapp stated that the group's initial response to the incident was "disappointing" and "defensive and late," but indicated that their responses were improving and the tour would continue to monitor the situation. Rolapp described the impact on the title sponsorship as a "fluid situation."
"Good Good," founded in 2020, has amassed a substantial following with over 2.1 million subscribers on YouTube, expanding its brand to include clothing lines and partnerships beyond social media content. The group consists of 12 creators, and in 2025, it secured $45 million in investment capital. Recent reports suggest the brand generates over $50,000 in monthly advertising revenue.