International soccer fans attending the World Cup are finding a secondary source of enjoyment in North American culinary offerings, with many expressing enthusiasm for local specialties and popular chains.
Visitors from various countries have lauded dishes and brands they cannot experience at home. Jack Goodwin, a fan from London, described American food as "greasy, it’s disgusting, but it’s absolutely glorious," noting larger portions and appealing flavors.
Fans have sought out regional favorites such as In-N-Out Burger and Buc-ees convenience stores. Norwegian soccer player Erling Haaland posted a photo of himself outside Katz's Delicatessen in New York, while Harrison Murphy from London praised the affordability and taste of Chick-fil-A in Atlanta.
In Toronto, Gary Bishop discovered poutine, a Canadian dish, and called it "absolutely delicious," noting its thick gravy and use of vinegar. Others have sought a taste of home, with a group of Dutch fans visiting a Heineken distributor in Dallas.
Restaurant owners have reported a significant boost in business. Paul Barker, owner of Pauli’s in Boston, known for its sandwiches and comfort food, has seen international patrons lining up for lobster rolls. He stated that food has served as a "natural conversation starter" and that the experience has been "incredible."
Some food chains have embraced the World Cup's presence. Waffle House, a Southern breakfast chain, opened a pop-up shop in Atlanta selling branded merchandise. Whataburger, a Texas-based chain, has seen unexpected attention from international visitors posting about their experiences on social media. Debbie Stroud, Whataburger's President and CEO, noted the "organic" attention and acknowledged that many visitors are talking about their "patty melt."
Texas barbecue establishments like Terry Black’s Barbecue have prepared for increased demand, sourcing extra meat and increasing production. Darien Kapture, the chain's senior vice president of food and beverage operations, described the excitement, including a celebration by Argentinian supporters at their Dallas location.
While most reviews have been positive, some fans have commented on high stadium food prices, and one British fan found Dunkin's breakfast tea "not great." However, the widespread appreciation for items like ranch dressing has led to lighthearted reminders from the Transportation Security Administration about packing guidelines for liquids.
AP Sports Writer Maura Carey contributed to this report from Atlanta. AP Video Journalist Mike Householder contributed from Toronto.