West Hollywood Considers Massive 34-Story Apartment Tower

The West Hollywood Planning Commission is set to review a proposal for a 34-story mixed-use tower that would dramatically reshape the city's skyline. The development, located at 1000 North La Brea Avenue on the northeast corner of La Brea and Romaine Street, includes 514 apartment units and approximately 30,000 square feet of ground-floor commercial space.

If approved, the approximately 352-foot-tall building would significantly exceed the current height limit of 90 feet, or eight stories, in West Hollywood. The proposed project also features a floor-area ratio (FAR) of 9.85, well above the standard maximum of 3.0.

Of the 514 proposed apartments, 128 units, or 25%, would be designated as affordable housing. This includes 51 units for very low-income individuals, 51 for low-income individuals, and 26 for moderate-income individuals. These affordable units would be situated on floors 8 through 11 and share access to the building's common amenities.

The development, brought forward by CIM Group, would replace a former CEMEX concrete batch plant and a vacant warehouse. The project plans also incorporate six billboards integrated into the building's facades, one of which would be a full-motion digital display. Under the proposed agreement, West Hollywood would receive 20% of the adjusted net billboard revenue.

Residents of the new tower would have access to amenities such as landscaped gardens, a pool deck, indoor amenity spaces, and rooftop areas. The project includes 674 parking spaces and over 260 bicycle spots.

Thus far, city staff have received 68 pieces of public correspondence, all expressing support for the project. The Planning Commission's review will result in a recommendation to the City Council, which holds the final approval authority. The project has been in development for several years and is seen as a step towards meeting the city's state-mandated housing goals.