Walmart has introduced two new breakfast bread flavors under its private-label Bettergoods brand: Ube Coconut Breakfast Bread and Lemon Huckleberry Breakfast Bread. The loaves, priced at $4.98 each for a 14-ounce size, have generated significant discussion among shoppers online.
The Ube Coconut Breakfast Bread features a distinctive purple swirl derived from ube, a purple yam commonly used in Filipino desserts. Walmart describes its flavor as a subtle sweetness with notes of vanilla, pistachio, and coconut. Reviews indicate the ube flavor is pronounced, complemented by coconut flakes, and suggest its potential for use in dishes like French toast.
Meanwhile, the Lemon Huckleberry Breakfast Bread has prompted curiosity, with many consumers inquiring about the taste and origin of huckleberries. Huckleberries are small, wild berries native to mountainous regions of the Pacific Northwest and Rocky Mountains. They are known for their tartness and are often used in jams, pies, and baked goods. Walmart describes this seasonal loaf as a balance of lemon's citrus flavor and huckleberry's unique sweetness.
Some shoppers who have tried the Lemon Huckleberry bread have noted that the ingredients list includes both blueberry and huckleberry, suggesting that the flavors might be distinguishable to those familiar with huckleberries, while others might perceive it primarily as blueberry.
These new bread varieties are part of Walmart's Bettergoods line, launched in 2024. The brand aims to offer consumers affordable, trend-forward products that introduce unique flavors. The line includes a variety of snacks and food items, with most products priced under $5. Walmart stated that the Bettergoods brand is designed to meet customer demand for quality, affordable private-label products that enhance the overall food experience.
This initiative follows Walmart's broader strategy to update its private-label offerings. Earlier in 2024, the retailer revamped its most well-known private label, Great Value, in an extensive update covering nearly 10,000 items.