Walmart is facing calls for a boycott following the termination of a 21-year employee, Kenneth Schmitz, who was reportedly fired for hugging customers at a Manitowoc, Wisconsin location. Schmitz, known to shoppers for his friendly demeanor, was let go after allegedly receiving a hug from a frequent shopper.
In response to his dismissal, a GoFundMe campaign was initiated by community members to support Schmitz, who had recently marked 21 years of service with the company. The crowdfunding effort aims to cover his essential living expenses while he is out of work. As of the report, the campaign had raised over $8,000 toward its $9,000 goal.
Organizers of the GoFundMe stated that Schmitz "did nothing wrong or inappropriate, yet he was let go simply because of the affection shown to him by the community he served so faithfully." They highlighted his consistent positive presence at the store, describing him as the "smiling, joyful face at the doors."
Customers have expressed their support for Schmitz on social media, with many vowing to boycott Walmart in protest of the decision. Comments shared by patrons recall Schmitz's warmth and consistent positivity over his two decades with the company. Some described him as having a "heart of gold" and noted personal connections that extended beyond the store.
Walmart has stated that it does not comment on individual personnel matters. The company's code of conduct outlines policies against "offensive physical contact," which it defines as actions including patting, grabbing, pinching, or intentionally brushing against another person.