WAG Culture Expands to College Football; NASCAR Implements Swear Jar
The trend of 'wives and girlfriends' in sports gains traction on college campuses, while NASCAR addresses on-track language.
WAG culture, long a fixture in professional sports, is reportedly expanding to college football, with a dedicated makeup artist offering game-day glam services to players' partners. This development coincides with reports of NASCAR introducing a swear jar to track on-track expletives.
Allison Kaye, who previously provided makeup services for NFL WAGs, has begun offering her "Game Day Glam" services to girlfriends of college football players. Kaye reportedly transforms hotel rooms into "glam suites" complete with food, drinks, and beauty products. Her services, paid for by the clients or their boyfriends, have reportedly led to a booked schedule for the remainder of the football season.
In parallel, the National Association for Stock Car Auto Racing (NASCAR) is said to have implemented a swear jar to monitor the language used by drivers during races. The organization is reportedly tracking which expletives are used most frequently.
Meanwhile, pop star Madison Beer has publicly discussed her engagement to NFL quarterback Justin Herbert. During a Twitch stream, Beer described the proposal as "magical" and noted it occurred exactly one year after Herbert asked her to be his girlfriend. She expressed feeling fortunate to have found him. Despite the Chargers' current 0-3 record, Beer's comments highlight a positive personal note for Herbert.