Videos showcasing Korean convenience store culture, characterized by unique products and a lively atmosphere, have gained significant traction on social media platforms like YouTube. This trend has now arrived in Los Angeles with the opening of Mokja in Highland Park.
Mokja operates as a cafe, restaurant, market, and community gathering space, drawing inspiration from South Korea's ubiquitous convenience stores. The establishment is founded by Korean chef Debbie Lee, a finalist from "Next Food Network Star," alongside Frank and Michelle Law, the founders of Be Bright Coffee.
According to Lee, Korean convenience stores serve as accessible, 24/7 safe havens. "It's a place you can go after work if you're tired, if in the middle of the night you're hungry for a bowl of noodles, or if maybe you're heartbroken and want to meet your friends over there for a little beer and some snacks," Lee stated. She also highlighted their affordability, noting that in the current economic climate, consumers often seek quick and inexpensive options.
Mokja aims to offer an elevated take on convenience store fare. Menu highlights include an $11 egg sando, a $14 PBL&T (pork belly, lettuce, and tomato sandwich), a $9 oxtail hand pie, $5 spam musubi, and a $5 jollypong cookie. Guests can also customize their own ramen at a DIY ramen bar, a common feature in Korean convenience stores.
The beverage menu includes specialty lattes inspired by Korean flavors, priced at $8 each. Co-founder Frank Law, the 2024 US Barista Champion, has incorporated his expertise into these unique drink offerings. "He has brought his take on the most iconic Korean drinks," Lee said.
Similar to the global spread of K-pop and K-dramas, Korean convenience stores are expanding internationally. A major chain, CU, has already established three locations in Hawaii, and Mokja now offers Angelenos a taste of this burgeoning cultural phenomenon in Highland Park.