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The Express Gazette
Wednesday, October 21, 2026

Viral Eye Gel Available at Target Nationwide

GoPure's Instant Lift Eye Gel, known for its rapid results, can now be purchased at nearly 2,000 Target stores.

US Politics • 2 hours ago
Viral Eye Gel Available at Target Nationwide

GoPure's Instant Lift Eye Gel, a product that has gained viral attention for its quick effects on tired eyes, is now available in approximately 2,000 Target locations across the United States. The product promises visible improvements in fine lines, puffiness, and under-eye darkness.

The eye gel, formulated with a component called MaxLift3 Biotech sourced from thermal waters in Mallorca, Spain, is designed to deliver results within five minutes of application. According to a clinical study involving 31 participants, 100% showed an improvement in the appearance of fine lines after five minutes, with similar high percentages reporting improvements in forehead lines and crow's feet. The study also indicated that 100% of subjects felt their under-eye area looked less tired.

Key ingredients in the formulation include chestnut extract, which aims to smooth overall skin texture. The product is also noted for its ability to layer well under makeup without leaving a white cast. GoPure emphasizes that its products are fragrance-free and have been ophthalmologist-tested. The brand also states that its formulas are clean, dermatologist-reviewed, and undergo extensive testing before release.

The gel has garnered significant online attention, with numerous creator videos accumulating millions of views on platforms like TikTok and Instagram. This expansion into Target stores marks a significant distribution step for the brand's popular eye treatment.


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