Viral Burger Popup 10/10 Burger to Open Two Permanent Los Angeles Locations
The popular smashburger joint, founded by YouTuber Mike Majlak, is expanding with brick-and-mortar stores in Hollywood and the Arts District.
Viral Los Angeles smashburger popup 10/10 Burger is expanding with two permanent brick-and-mortar locations in the city. The first store is set to open in Hollywood at 1253 Vine St. on October 10. A second location is planned for the Arts District on S. Santa Fe Ave., though an opening date for this site has not yet been announced.
Founded by YouTuber and author Mike Majlak, 10/10 Burger gained initial popularity through social media videos featuring celebrities trying the food. Notable patrons have included influencer Logan Paul and LA Rams wide receiver Puka Nacua.
Majlak described the opening of a permanent location in Los Angeles as a significant moment. "We’ve taken this concept around the world to massive crowds, but having a permanent home in Los Angeles is a huge moment for me," he told TimeOut. "I’ve wanted to do this for a long time, and I’m excited for people to finally be able to walk through our doors and experience 10/10 the way I always envisioned it. It’s a dream come true."
The menu's signature item is the 10/10 Burger, which features one, two, or three smashed beef patties with American cheese, grilled onions, pickles, and a toasted potato bun, served with the brand's 10/10 sauce. A single-patty version is priced at $7. The restaurant also offers a Fried Chicken Sandwich, which includes fried chicken, pickles, and 10/10 sauce for $10. Both can be ordered as a combo with fries and a drink. The Hollywood location will also reportedly feature a Cinnamon Toast Crunch milkshake.