Social media personality Rachel Pizzolato has publicly stated that she was rejected by Victoria's Secret but remains determined to pursue her dream of becoming an "Angel" for the brand. Pizzolato, known for her online content, expressed optimism despite the setback, viewing the rejection as a "redirection."
Victoria's Secret is currently experiencing a notable resurgence. The company's stock has seen a significant increase, rising 74% year-to-date and 311% over the past 112 months. This turnaround follows a period where the brand was perceived to be struggling.
New CEO Hillary Super, appointed in September 2024, has been credited with helping to steer the company's recovery. Super told Fortune in February that the brand's previous focus on avoiding controversy, which she referred to as "woke washing," had hindered its success. She indicated that the company had become overly cautious, even neglecting to promote its strengths, such as its bra-fitting services.
The brand is scheduled to hold its Victoria's Secret Fashion Show this fall, marking a return of the event. In contrast to past shows, the brand has in recent years included a biological male in lingerie. The company's direction regarding its past marketing strategies and its future approach is expected to become clearer with the upcoming fashion show.