Victoria Beckham has announced the launch of her second collaboration with Gap, a 37-piece collection focusing on texture and proportion, available worldwide starting October 23rd. The announcement comes as her daughter, Harper, faces a setback in her bid to trademark her beauty brand, Harlo by Harper, in the United States.
Beckham, 52, showcased the new range via an Instagram post, wearing a pale pink camisole top under a power suit. The collection builds on the design language of her first successful collaboration with the brand. Items include oversized bomber jackets, wool-blend coats, staple denims, and branded accessories, all designed for layering.
Meanwhile, Harper, 15, has been informed by the U.S. Patent and Trademark Office that she cannot trademark the name Harlo by Harper due to a likelihood of confusion with an existing trademark held by a dietary supplement firm. The ruling stated that the marks are confusingly similar and convey the same commercial impression, with consumers likely to focus on the shared word 'Harlo.'
Despite this U.S. obstacle, Harper has received approval for her brand name in the United Kingdom. The teenage skincare brand, tentatively named Harlo by Harper, is planned for launch in the latter half of next year, after she completes her GCSEs. Her parents, Victoria and David Beckham, have invested over £2.3 million ($3 million) into the venture through their company, H7B Ltd.
The company H7B, established in October 2024, is a nod to Harper's full name, incorporating her middle name 'Seven,' which references David Beckham's iconic shirt number and her birth weight and month. Victoria Beckham has previously expressed her belief that her daughter will become a "beauty mogul," citing Harper's interest in makeup and skincare.
Victoria Beckham recently made headlines during a visit to New York for her new flagship store on Mercer Street. The store features a distinctive burgundy color palette with marble, timber, and velvet finishes. The Victoria Beckham brand also reported its first profit in September, with an operating profit of £7.3 million for the 12 months leading up to December 2025. During an appearance on NBC's Today show, Beckham discussed her routines, including enjoying wine in her vegetable patch and joking about her husband's large homegrown cucumbers.