Victoria Beckham Denies Daughter Harper a Perm, Citing Own Hair Disasters

Victoria Beckham has denied her 15-year-old daughter, Harper, her wish for a perm, drawing on her own negative experiences with the hairstyle in the 1980s. The refusal came during an interview on TODAY with hosts Jenna Bush Hager and Sheinelle Jones.

Harper reportedly presented her mother with two PowerPoint presentations. The first outlined her ambition to launch a beauty brand, while the second requested permission for a perm. Beckham approved the beauty brand concept but firmly rejected the perm idea, advising her daughter to wait until she is older.

Beckham shared that she supports her children's dreams but stated, "No to the perm." She recalled her own perm in the eighties, which she described in an open letter to her younger self for British Vogue in 2017 as something that would eventually fade. In that letter, she advised her younger self that her complexion would improve and that her perm would disappear as the eighties concluded.

Harper's interest in the beauty industry is not new. Victoria Beckham revealed that her daughter has been involved in product development meetings since the launch of Beckham's own makeup brand in 2019, expressing a passion for beauty and skincare from a young age. Harper's proposed skincare brand for teenagers, initially named Harlo by Harper, is reportedly being funded by Beckham with a £2 million investment. The brand is slated to launch in the latter half of next year, after Harper completes her GCSE exams.

Victoria Beckham noted that while she supports Harper's entrepreneurial spirit, she wants her daughter to prioritize her education. The venture, H7B, named as a nod to Harper Seven Beckham, was established in October 2024 when she was 13. Accounts from October 2024 to December of the following year show the company owes creditors $3,387,000, with amounts due within a year. Legal representatives have sought to trademark the name 'Harlo' in the United States.

Beckham mentioned on Emma Grede's podcast that Harper's desire to create her own brand stemmed from negative experiences with other skincare products that caused her to develop acne. Harper expressed a wish to develop a brand that addresses the needs of young people struggling with their skin.

Victoria Beckham Holdings, which encompasses both fashion and beauty businesses, reported an operating profit of £7.3 million in the year ending December 2025, a significant improvement from a £1.5 million loss the previous year. After tax, the combined entity made a profit of £2.4 million. However, the fashion business alone incurred an after-tax loss of £1.7 million, despite a £1.5 million loan and a substantial increase in the cost of sales, which stood at £17.5 million.