Porthmadog in North Wales has been identified as the most expensive seaside town in the UK for ice cream, with an average price of £3.85 for a single scoop. This finding comes from new research conducted by credit card company Zable, which analyzed prices across 33 coastal destinations.

The study revealed that other locations with high ice cream prices are situated in the south-east and north-west of England. A family of four could spend £15.40 for basic single scoops in Porthmadog, or £21.12 for double scoops.

Brighton in East Sussex ranks second, with a single scoop averaging £3.71 and a double costing £5.96. For a family of four opting for double scoops, the cost rises to £23.84.

New Brighton on Merseyside is the third most expensive location, where a single scoop is approximately £3.70 and a double averages £4.70. Aberystwyth in Wales follows in fourth place, with single scoops costing £3.65 and doubles around £5.05. A family of four purchasing double scoops here could face a bill of £20.20.

Bournemouth in Dorset is fifth, charging an average of £3.57 for a single scoop and £5.22 for a double. Salcombe in Devon is sixth, with single scoops at £3.50 and doubles at £5.25, totaling £21 for a family of four.

Whitstable in Kent places seventh, where a single scoop costs about £3.38 and a double £5. Tenby in Wales and Padstow in Cornwall share eighth place, with single scoops at £3.33 and doubles at £4.83.

Joint ninth are Margate and Hastings in Kent and East Sussex respectively, along with Skegness in Lincolnshire. A single scoop in these towns costs £3.25. Doubles in Margate and Hastings average £4.98, while in Skegness they are £4.25.

St Ives in Cornwall rounds out the top ten, with an average price of £3.23 for a single scoop and £4.55 for a double.