New government plans set to take effect next September will ban fruit juice and other sweetened beverages from primary school menus as part of a broader initiative to curb children's sugar intake. The regulations also mandate that all meals include vegetables or salad and require whole grains and pulses to be offered at least once a week. Deep-fried foods will also be prohibited.
However, the decision to ban fruit juice has drawn criticism from some nutritionists and industry representatives who argue it could negatively impact children's health. Registered nutritionist Rob Hobson stated that a small serving of 100% fruit juice is not a concern for young children, as it counts towards their daily intake of five fruits and vegetables and provides essential nutrients like vitamin C.
Andy Bagnall, Director General of the British Soft Drinks Association, echoed these concerns, calling the removal of fruit juice counterproductive. He pointed to government data indicating that only six percent of children from low-income households meet their recommended daily intake of fruits and vegetables, suggesting the ban could exacerbate existing nutritional disparities. Bagnall highlighted that a 150ml portion of fruit juice contributes to the five-a-day target and supplies vital nutrients such as calcium, magnesium, vitamin C, and several B vitamins.
According to Bagnall, 17% of children are deficient in vitamin C and 12% in folate, making accessible sources of these nutrients crucial. He warned that removing fruit juice from school menus could make it more difficult for some children to achieve a healthier diet. Current National Health Service guidelines permit children aged five and older to have one glass of undiluted fruit juice or smoothies per day, served with meals.
Vitamin C is particularly important for children's general health, immune systems, and iron absorption, which supports cognitive functions like memory and concentration. The new rules will be implemented in primary schools starting in September 2027. In secondary schools, juice will initially be permitted in a maximum 150ml serving per day, with a complete ban to follow in September 2028.
The government's measures are part of an effort to combat childhood obesity. Data from the National Child Measurement Programme reveals that over 40% of children are overweight or obese by the time they leave primary school. These health issues are often linked to unhealthy lifestyles and can lead to conditions such as high blood pressure, type-2 diabetes, and early signs of heart disease.