Downing Street has urged the public not to disable emergency alerts on their mobile phones, defending the government's decision to use the system to warn about wildfire risks during recent heatwaves. This comes as some officials and critics question the appropriateness of the alerts for such conditions, with concerns raised about potentially diminishing the system's impact for genuine life-threatening emergencies.
Millions of people received messages on Friday evening advising them against lighting anything that could spark a wildfire, such as disposable barbecues and fireworks. This action was taken amidst fears of more devastating blazes as Britain experienced 'tinderbox' conditions due to summer heatwaves. Firefighters were battling numerous wildfires across the country, with 43 incidents reported on Friday alone, leading to 11 declared major incidents that stretched resources significantly.
Despite the government's justification, the use of the emergency alerts has drawn criticism. Nick Ross, chair of the National Fire Chiefs Council board of trustees, stated that Friday's use of the system was "not appropriate." Ross, a former Crimewatch presenter, recounted his own experience, nearly crashing his car upon hearing the "extraordinary sound" of the alert, which he felt was reserved for acute emergencies. He cautioned that overuse could lead to the public disregarding future alerts, likening it to "crying wolf."
However, Ross also acknowledged the significant fire risk in Britain and the potential severity of wildfires, citing catastrophic events in Spain and France. He emphasized the need for public awareness, especially given Britain's limited resources for combating large fires.
Downing Street defended the alert's issuance, noting it was a direct request from fire and rescue services on the front lines. A spokesperson stated that the system is in place for "life-saving advice" and encouraged its continued use. Phil Garrigan, chairman of the National Fire Chiefs Council, praised the public's response to the alert, stating it helped reduce the risk of further fires. However, he also urged continued vigilance as conditions remain dry.
Concerns about undermining the alert system's effectiveness were echoed by Conservative politicians. Chris Philp, shadow home secretary, called the message an "abuse of the system for the purpose of political posturing" that could lead people to disable the feature or ignore future alerts. Alex Burghart, shadow Cabinet Office minister, added that the threshold of "an immediate risk to life" should be met before national alerts are deployed, suggesting Friday's warning did not meet this criterion.
Last week, Housing Secretary Angela Rayner visited the West Midlands to see the aftermath of a wildfire that destroyed 19 homes in Stourbridge. Similar fires have affected other regions, including South Wales, the New Forest, and Scotland's Cairngorms. While cooler temperatures and some rain are forecast, extreme heat is expected to return later. Across England and Wales, 1,132 wildfires have been recorded so far in 2026.