Food prices are a persistent concern, with potential for further increases following recent extreme weather that has affected crop yields and contributed to predicted climate changes. The United Kingdom government has acknowledged the "unacceptable" level of household food insecurity, stating it is implementing measures to reduce the cost of essential items, improve access to healthy food, and expand free school meal programs.

Hannah Worsley, project manager for Norwich Food Bank, noted that individuals who have already made significant lifestyle adjustments in response to the cost-of-living crisis are still struggling to manage their finances. She explained that in previous years, financial difficulties were often temporary, such as job loss, allowing individuals to recover. However, the current situation sees people making drastic cuts, including consuming less food or reducing the use of essential appliances like cookers and washing machines, yet still finding it insufficient to live on.

A local initiative in Norwich is challenging individuals to live on £3 a day for food, aiming to foster empathy and understanding for those experiencing daily food insecurity. This challenge seeks to provide participants with a firsthand experience of the daily struggle to afford adequate food. The government has previously stated its recognition of the issue and its commitment to addressing it through various initiatives focused on affordability and access to nutritious food.