Booking a holiday with TUI has evolved from a simple choice of destination and hotel star rating to a more complex but personalized experience. The company now offers an expanding range of hotels, brands, and holiday concepts, each designed to cater to distinct traveler needs, from family-focused resorts with extensive activities to adults-only luxury escapes.
Clair Raftery, a retail adviser with 36 years of experience at TUI, noted that a common surprise for customers is how different TUI's hotel concepts are from one another. Each concept is developed around a specific type of holiday, making the key to a successful trip finding the one that best matches individual desires.
Family-Focused Options
Holiday Villages are designed for families seeking a comprehensive range of included activities without needing to leave the resort. These four- and five-star properties are recommended for families with children aged approximately three to 15 who want constant entertainment. Resorts offer over 200 activities, dedicated academies for football, swimming, and stage performance, aerial adventure courses, and waterparks at select locations. Holiday Village Majorca and Holiday Village Atlantica Rhodes are highlighted as prime examples.
TUI Blue hotels, while varied, can also accommodate families. Some TUI Blue properties feature high-octane family offerings with kids' clubs that adhere to UK standards. These hotels aim to provide an authentic taste of the destination through local dishes and activities, with options like language classes, cookery sessions, and wine tastings available via the TUI Blue app. Tui Blue Mai Khao Lak in Thailand is noted as a family resort with adult-only areas.
Premium and Luxury Stays
Sensatori by Tui Blue represents TUI's most premium offering, with eight five-star resorts across various destinations. The ethos here is that the hotel itself should be the primary reason for booking. These resorts balance luxury with flexibility, featuring dedicated adults-only spaces alongside family-friendly areas, making them suitable for couples, families, and multi-generational groups. Expect stylish rooms, extensive spa facilities, pool waiter service, and entertainment described as comparable to West End productions. Childcare is a significant draw, with professionally accredited kids' clubs and paid evening parties. TUI Blue Sensatori Biomar in Majorca and TUI Blue Sensatori Coral Sea in Sharm El Sheikh are recommended.
Social and Active Holidays
TUI Magic Life clubs are designed for travelers seeking a sociable experience, catering to solo travelers, groups, couples, and families. These four- and five-star beachside clubs, located in destinations like Turkey, Greece, and Spain, operate on an ultra all-inclusive model with round-the-clock dining and a wide array of activities from archery to Zumba and watersports. A dedicated program for single travelers aims to reduce any potential awkwardness. TUI Magic Life Masmavi in Turkey and TUI Magic Life Calabria in Italy are highlighted.
Robinson clubs, while less known in Britain than in Germany, offer a premium club holiday experience focused on sports and wellness. Guests can choose from up to 64 sports, including golf, tennis, diving, and watersports, with qualified instructors and equipment provided. The wellness program includes fitness classes, spa treatments, and nutrition-focused dining. Gourmet buffets, live cooking, and themed food festivals are also features. Robinson Sal in Cape Verde and Robinson Maldives are noted for their specific appeals, with the former being an adults-only kitesurfing and windsurfing hub.
Affordable and Focused Options
TUI Suneo hotels offer a simpler, more affordable approach, providing comfortable accommodations in sunny destinations with an all-inclusive option covering meals and local drinks. These three- and four-star hotels typically feature light-touch entertainment and live cooking stations. While not offering extensive specialized academies, they provide a clean, comfortable base with options for both families and adults. TUI Suneo Chrissi Amoudia in Crete and TUI Suneo Palm Beach Skanes in Tunisia are examples.
Two additional TUI collections cater to specific needs: SplashWorld hotels guarantee unlimited access to a waterpark, either on-site or nearby, making them ideal for families prioritizing water-based fun. TUI Kids’ Club hotels are non-TUI properties that feature TUI-run children's clubs, offering a reliable break for parents seeking a few child-free hours. These clubs provide structured sessions for various age groups, focusing on sports, crafts, and nature.