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The Express Gazette
Tuesday, October 6, 2026

Trump to Fund Presidential Ads Himself Amid Criticism

Former president reverses course on using taxpayer funds for 'patriotic' commercials after backlash.

US Politics • 2 hours ago
Trump to Fund Presidential Ads Himself Amid Criticism

Donald Trump has announced he will personally fund television commercials that promote his presidency, reversing an earlier decision to use taxpayer money for the spots. The White House had initially stated that $5.5 million in taxpayer funds from the Department of Homeland Security (DHS) were used for the commercials, which feature patriotic imagery and clips of Trump's accomplishments.

The commercials, which began airing in late September on networks including Fox News, were described by the White House as public service announcements aimed at reminding Americans to appreciate their country. However, the use of government funds for the ads drew criticism from across the political spectrum.

Some lawmakers pointed to laws prohibiting the use of taxpayer money for 'publicity or propaganda.' A spokesperson for DHS stated that the office followed all applicable rules for contracting decisions. The New York Times reported that the ads were commissioned as part of a contract worth $20 million, with more spots expected.

One advertisement features scenic views of Mount Rushmore and quotes from Trump's Fourth of July speech, including the line, 'This is only the beginning of the golden age of America.' The ad concludes with a statement that it was 'Paid for by the U.S. Government' and includes an audio clip of UFC Chairman Dana White praising Trump.

JMSN, the artist whose song 'Love Me' was used in the commercials, has disputed its inclusion. Following the criticism, Trump initially blamed the 'radical left' and announced on Truth Social that he would pay for the ads himself using funds raised for MAGA, Inc.

Politicians from both parties had expressed concern. Several House Democrats called the ad similar to propaganda found in North Korea. Republican Senator Thom Tillis deemed the ad 'inappropriate.' Trump had previously told reporters that he would 'gladly' pay for the commercials if it was deemed wrong, emphasizing that he was promoting the country, not a candidate.

The timing of the commercials has led to speculation about their potential role in the upcoming midterm elections, where Republicans are seeking to maintain their majorities in Congress. Recent polls and prediction markets suggest Democrats may gain ground in both the House and the Senate.


Sources