Trump's 'Super Intelligence' Rebrand Sparks Unprecedented Demand for Slovenian Website Names

An "unprecedented" surge in domain name registrations for Slovenia's national '.si' web addresses has been linked to President Donald Trump's recent call to rename artificial intelligence (AI) as "super intelligence" (SI).

Register.si, the official registry for Slovenian websites, reported that 44,000 domain names with the '.si' suffix were registered in September, a significant increase compared to fewer than 2,000 registrations in August. This represents a jump of more than 2,100%.

Klara Herman, a spokesperson for Register.si, described the volume of activity in late September as "unprecedented" when compared to the previous 12 months. On September 30 alone, 11,000 new registrations were recorded. Herman expressed caution about attributing the entire increase solely to President Trump's comments but noted that the September registrations stood out "very clearly" against other months.

During his speech at the United Nations General Assembly in New York on September 11, President Trump advocated for the change, stating, "The use of the word artificial makes it sound fake." He proposed "super intelligence" as the new term, emphasizing that "It's not fake, it's actually amazing."

Following this, President Trump hosted a meeting with technology leaders on Tuesday, referring to it as "an extraordinary gathering" of individuals "building America's Golden Age." During the meeting, he signed an executive order directing U.S. government departments and agencies to adopt the terms "SI" and "Super Intelligence," and to cease using the term "AI" in official correspondence, websites, reports, and other communications.

One potential explanation for the spike in '.si' domain registrations is cyber-squatting, a practice where individuals register domain names speculatively in anticipation of future value increases for resale. Historically, such domain name speculation has led to significant profits, as in the case of Rick Schwartz, who reportedly bought men.com for $15,000 in 1997 and sold it for $1.32 million seven years later.

Images of the signed executive order circulating online subsequently revealed a misspelling of "United States" beneath President Trump's signature, which drew online commentary.