The Trump administration has expanded its "Product of USA" labeling initiative, with 10 more companies agreeing to apply the voluntary label to their meat and poultry products that originate from U.S. farms and ranches. The move, announced by the U.S. Department of Agriculture (USDA), aims to make it easier for consumers to identify and support American meat producers.
Agriculture Secretary Brooke Rollins stated that the "Product of USA" label provides consumers with confidence that the meat, poultry, and egg products they purchase come from animals born, raised, harvested, and processed within the United States. This updated standard, finalized in 2024, represents a shift from previous regulations that allowed some imported meat to be labeled as U.S.-made if it underwent domestic processing.
Rollins emphasized that as more companies adopt this voluntary label, independent ranchers, family farmers, and small to mid-sized meat processors are expected to benefit. The USDA is committed to strengthening domestic food production and maintaining the global strength of American agriculture.
The 10 new companies joining the initiative include Harris Ranch and One World Beef in California, Upper Iowa Beef, American Foods Group, Agri Beef in Idaho, FPL Food in Georgia, Hadrick Farms in South Dakota, Fort Worth Meat Packers in Texas, Wholestone Farms in Nebraska, and Harrison's Poultry in Illinois.
Representatives from these companies expressed support for the initiative. Juan Ramos, founder and CEO of Fort Worth Meats, stated that the origin of food should not be a mystery and that consumers deserve trustworthy labels. Eric Brandt, president of One World Beef, thanked the USDA for enhancing transparency and supporting the future of independent ranching. Kyle Zimmerman, co-president and co-owner of Harrisons Poultry, noted that a "pasture to package" approach allows for honest representation of producers' work.
According to the USDA, thousands of American producers already utilize the "Product of USA" label. In a related effort, the USDA last month launched the Strengthening Processing for U.S. Ranchers Program, which will allocate up to $500 million to assist eligible small and mid-sized beef processors in expanding their domestic operations. To qualify for this program, companies must be U.S.-owned, under federal inspection, and not hold a dominant market position in beef processing.