Travis Kelce, the NFL star and husband of pop sensation Taylor Swift, has stepped into the world of fashion as Tommy Hilfiger's Global Brand Ambassador. His debut campaign, filmed at The Plaza Hotel in New York City, features a notable co-star: the couple's Samoyed dog. The campaign, released on September 1, 2026, also includes appearances from other notable figures such as Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe, and Carmelo Anthony, alongside designer Tommy Hilfiger and his wife, Dee Hilfiger.
In the promotional materials, Kelce is seen in a series of photographs and a video, often alongside his fluffy white canine companion. He expressed his enthusiasm for the campaign, stating, "Tommy brought us into his world at The Plaza for this, and it doesn't get more classic New York than that." He added, "There's a magic to this city, and I love that you never know who or what's around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special."
Tommy Hilfiger himself commented on the location and the assembled cast. "Returning to The Plaza feels like a homecoming," he said. "The moment you walk through the doors, you feel the energy of New York... Bringing Travis and this incredible cast together felt like celebrating everything I love about the city - its optimism, charisma and endless sense of possibility."
Hilfiger described Kelce as a "true American icon" during an interview with WWD, highlighting his suitability for the brand. "We think Travis is a true American icon," Hilfiger stated. "He's not only a talented athlete, but he's a great person, a great personality and he's one of the most talked-about people in sport and pop culture." The designer noted Kelce's bold style and natural instinct for fashion, observing, "He wears preppy with a twist. He loves color and is not afraid to wear it. He's in the zeitgeist ... And you know he has a natural instinct for style. He knows what looks good on him. He likes to feel current..."
The Samoyed, which Swift and Kelce reportedly welcomed into their lives in July 2026, has generated significant public interest. Details such as its name and gender have not been publicly shared. The dog was first spotted in photos from the couple's wedding ceremony in New York. Shortly after, it was seen disembarking a private plane in Palm Beach, Florida.
Despite the pampering its owners can provide, Samoyeds are known to be a breed requiring significant care. According to the pet charity PDSA, while friendly, they are tireless and necessitate structured training. Their thick double coats also require consistent grooming, classifying them as a high-maintenance breed.
