Travis Kelce, the Kansas City Chiefs tight end, is making a foray into fashion, starring in a new advertising campaign for Tommy Hilfiger. He is joined in the campaign by his dog, a white Samoyed, which is reportedly shared with his wife, singer Taylor Swift. The campaign, themed "Only in New York," features the pair in various iconic New York City locations, including The Plaza Hotel and Central Park.

In one series of photos, Kelce and the dog are seen on a striped lounger at The Plaza Hotel, with the tight end modeling a navy peacoat and white turtleneck. Another image shows Kelce in a Hilfiger sweatshirt, appearing cozy with the dog on a couch. The campaign also includes shots of Kelce in Central Park holding a football and strolling near the hotel in various outfits, including a varsity jacket and a trench coat.

Travis Kelce in a Tommy Hilfiger campaign wearing a tan coat and a gray hoodie.

Rumors of the couple becoming dog owners surfaced after images from their July 3 wedding appeared to show a white canine. Kelce was later seen with a dog while disembarking from a plane in Florida. The couple has not publicly confirmed the dog's name or gender.

Kelce was announced as a new face for Tommy Hilfiger in March, with a partnership extending through the 2026-2027 football season. He was reportedly spotted shooting this campaign in April. The brand has stated that Kelce will appear in a series of campaigns focused on "relentless optimism, endless curiosity and a belief in dreaming big." He is also set to design his own capsule collection for the brand next spring.

The "Only in New York" campaign was photographed at The Plaza Hotel, a location significant to designer Tommy Hilfiger, who once resided there. Hilfiger commented that Kelce brought "incredible confidence, warmth and charisma" to the campaign, helping to create a "fresh energy to the story."

Travis Kelce and Gigi Hadid in a Tommy Hilfiger campaign.

Behind-the-scenes photos from the campaign shoot show Kelce alongside other Tommy Hilfiger ambassadors, including Gigi Hadid, Carmelo Anthony, and Jisoo.

Kelce is also expected to attend the brand's fashion show on September 10, which will be held at The Plaza Hotel.