The traditional "flop-and-drop" holiday, characterized by prolonged relaxation by the pool, is becoming less popular as travelers increasingly embrace "maxx-packing," a trend where days are filled with as many activities as possible.
Research from Tourism New Zealand indicates that 53% of British travelers identify with the "maxx-packing" trend, while only 31% prefer the conventional, less active getaway. This shift signifies a departure from the holiday model that has been a staple of the tourism industry since the 1970s.
Maxx-packers typically wake early to adhere to a meticulously planned itinerary that often includes cultural sightseeing and immersive physical activities like hiking or running. Upon returning home, these travelers may require rest from their active vacations.
This trend contrasts sharply with the desire for passive leisure, such as lounging by a pool with a book and a cold drink, which was once the cornerstone of holiday relaxation. The shift suggests a redefinition of what constitutes a fulfilling vacation, with an emphasis on experience and activity over passive rest.
Some travelers find that more active breaks can also be more cost-effective. By utilizing low-cost flights, travelers can explore destinations, particularly cities, where free attractions like museums, parks, and walking routes offer ample opportunities for exploration without significant expense. This approach can lead to discovering new places that might not have been previously considered.
The allure of packing more into a holiday is evident in personal anecdotes, such as a day in New York's Central Park that extended into an eight-hour exploration of the city, covering iconic locations and neighborhoods. Such experiences, while physically demanding, are described as highly rewarding and memorable, with one individual noting completing 40,000 steps in a single day.
Even younger travelers, initially resistant to extensive sightseeing, can come to appreciate the benefits of active holidays. In one instance, a child who complained about a day spent exploring historical sites later found relevance in the experience when the literary works of a visited author were included in her school curriculum. This suggests that even seemingly arduous travel experiences can offer long-term educational and personal enrichment.