Tommy Hilfiger, the American fashion brand, has offered a subtle hint that the dog reportedly co-parented by Taylor Swift and Travis Kelce could feature in the NFL star's upcoming advertising campaign. The brand's involvement with Kelce, who was named a global brand ambassador earlier this year, is set to expand with a new series of commercials.
A teaser released by Tommy Hilfiger showed Kelce arriving at New York City's Plaza Hotel with the phrase "See you in September," indicating the campaign's launch timeframe. The brand also seemingly alluded to a guest appearance from a member of Kelce's family with Swift.
Speculation began when the celebrity gossip account Deuxmoi posted on X, suggesting that "Taylor Swift and Travis Kelce's alleged dog made a surprise appearance on the set of Travis' Tommy Hilfiger campaign." Further details from the account stated that sources reported the dog was present at the April photoshoot in New York City, though it remained unconfirmed whether the canine modeled with Kelce or would be included in the final advertisements.
The official Tommy Hilfiger account initially responded to the Deuxmoi post with a now-deleted tweet featuring a side-eye emoji, which only amplified public interest.
Tommy Hilfiger announced Kelce as the focus of their Fall 2026 advertising campaign in March. In a social media post, the brand stated that Kelce "brings a new perspective to timeless American style, blending confidence, individuality and a modern point of view," adding that "From the field to the front row, this is just the beginning."
Fans have noted that Kelce's NFL schedule could align with the Hilfiger Spring 2027 runway show at the Plaza Hotel during New York Fashion Week. The event is scheduled for September 10, a date that fits within the Kansas City Chiefs' schedule. The team's final preseason game is on August 28 in Seattle, followed by their regular season opener against Denver on September 14. This timing might allow Kelce to attend the show, potentially as a front-row guest or even a runway participant.
This development follows Kelce and Swift's recent wedding, which took place at Madison Square Garden in New York City. Both were reportedly dressed in custom Christian Dior haute couture, with custom Christian Louboutin shoes, according to Swift's publicist.