Tom Steinfort is emerging as a strong contender for a permanent appointment at the Today show after impressing during a successful test week. The respected Nine journalist, 41, has received positive feedback from viewers and network insiders after stepping in as the latest presenter to test for the vacant position following Karl Stefanovic's departure.
Today's ratings showed an increase during Steinfort's stint. On Wednesday, the program drew 756,000 viewers nationally, up from 696,000 the previous week. The boost continued on Thursday, with 722,000 viewers tuning in, compared to 686,000 the week before.
Steinfort is set to remain in the co-hosting chair next week, though Samantha Armytage will be replaced by Today Extra co-host Sylvia Jeffreys as Nine continues to test different pairings. An industry insider praised Steinfort's performance, stating he had successfully proven himself to the network and noting his strong work ethic.
Steinfort is already highly regarded within Nine and is familiar with the Today program. He previously served as the show's newsreader in 2019 and was a reporter for 60 Minutes. He also co-hosted Weekend Today, making his return to breakfast television a known quantity.
Viewer response to Steinfort's appearances alongside Armytage has been largely positive, with some social media users expressing a desire for him to take on the permanent role. "I absolutely love love love Tom!! He has so much charisma, I'd love for him to take over from Karl," one viewer wrote. Another commented, "I have to say I watched this on the telly yesterday and thought Sam & Tom have great chemistry!"
While Steinfort's improved ratings and positive viewer response have strengthened his position, Nine's search for a permanent co-host is not over. Veteran reporter Joel Dry remains a potential candidate. Even with Steinfort in the co-hosting chair, Today still faces a significant challenge in the breakfast ratings battle, with rival Seven's Sunrise attracting over one million viewers nationally during the same period.