Tom Brady's $68K Rolex Watch Takes Center Stage During NFL Broadcast
The former quarterback turned commentator showcased an ice-blue platinum Rolex during the Bears-Falcons game.
During his role as a color commentator for Sunday's Chicago Bears vs. Atlanta Falcons game, NFL legend Tom Brady drew attention for his choice of wristwatch: an ice-blue platinum Rolex valued at $68,400. Brady shared a photo of the timepiece on his Instagram story ahead of the broadcast.
The watch is identified as a Rolex Land-Dweller 40, distinguished by its platinum construction, an ice-blue honeycomb dial, and an integrated Flat Jubilee bracelet. The ice-blue dial is a feature exclusively reserved by Rolex for its platinum models, adding to the watch's exclusivity. The non-diamond 40mm version carries a retail price of $68,400.
This appearance continues a recent trend for Brady, who has been showcasing notable watches during his NFL broadcasts. Earlier in October, he displayed a Rolex Cosmograph Daytona “Orange Sapphire” reportedly worth around $300,000. The week prior, he was seen wearing a $160,000 Patek Philippe watch while calling the San Francisco 49ers vs. Seattle Seahawks game.
Brady joined FOX Sports as a commentator in May 2022, signing a 10-year contract worth $375 million. His ventures into high-end watch displays have become a recurring element of his broadcasting appearances.