Tom Brady Flaunts Nearly $500K Rolex at Lions-Packers Game
The former NFL star showcased a dazzling rainbow Daytona, a timepiece also favored by Travis Kelce.
Tom Brady, now a prominent NFL analyst for Fox Sports, recently drew attention to his wrist by wearing a nearly $500,000 Rolex Daytona to the Detroit Lions vs. Green Bay Packers game. The watch, a rose gold Rolex Daytona Rainbow, features a pavé diamond dial and a bezel adorned with 36 multicolored baguette-cut sapphires.
The resale market lists the timepiece at approximately $498,000. Brady shared a close-up of the watch on his Instagram Stories, accompanying the image with three heart emojis.
This is not the first time Brady has displayed an extravagant watch during a broadcast. In September, he was seen wearing a $485,000 white gold rainbow Audemars Piguet Royal Oak to the Chargers vs. Bills game. He also owns the rose gold version of that particular Audemars Piguet model. Earlier in October, he opted for an orange sapphire Daytona valued at around $300,000 for the Rams vs. Eagles game, followed by a platinum Land-Dweller with an ice-blue dial two weeks later.
The Rolex Daytona Rainbow has also appeared on the wrist of fellow NFL star Travis Kelce, who wore what appeared to be the same model to a Kansas City Chiefs game in November 2025. Other notable figures who own this distinctive watch include Drake and soccer player Harry Kane.
Perhaps the most valuable piece in Brady's collection is a diamond-covered Rolex Sea-Dweller, estimated to be worth up to $6 million, which he wore to Kevin Hart's Netflix roast in May. However, Brady has also parted with some of his collection, auctioning 21 timepieces at Sotheby's in December 2024 for nearly $5 million.
In personal news, reports have surfaced that Brady is dating supermodel Candice Swanepoel. A source indicated to Us Weekly that the two have been seeing each other for some time. Brady and his ex-wife, Gisele Bündchen, finalized their divorce in 2022.