Tom Brady and Rob Gronkowski were among the stars at Fanatics Fest, where the former NFL quarterback dunked his longtime teammate into a vat of Raising Cane’s sauce. The event, held at the Raising Cane’s Fan Zone, featured a dunk tank showdown.
Raising Cane’s founder and owner Todd Graves was present to celebrate Brady's successful throw, which sent Gronkowski into approximately 500 gallons of sauce. The celebration took place on July 17, 2026.