Polynucleotides, a skincare ingredient once primarily associated with injectable treatments, are now entering the mainstream through serums, offering a new avenue for addressing concerns like under-eye circles.

This ingredient, derived from purified fish DNA, works by stimulating cellular repair and regeneration. Initially gaining traction in the aesthetic industry for its ability to improve skin texture, hydration, and elasticity, polynucleotide injections were a sought-after treatment for signs of aging, particularly around the eyes.

The evolution to serum form signifies a broader accessibility for consumers looking to achieve similar results without the need for in-office procedures. The £16 serum mentioned aims to provide a more budget-friendly option, raising questions about its efficacy compared to its injectable counterpart.