The 'Buy, Borrow, and Die' Strategy Fuels a $5 Trillion Market
A wealth management strategy involving stock-based borrowing has grown significantly, benefiting both ultra-wealthy individuals and those with substantial assets.

A financial strategy colloquially known as 'buy, borrow, and die' has evolved into a market valued at approximately $5 trillion, according to a study by Deloitte. This approach allows individuals, particularly the wealthy, to leverage their existing stock portfolios to secure loans, effectively accessing capital without selling their assets. The loans are typically repaid after the borrower's death, often from the estate.
The strategy's popularity stems from its ability to provide liquidity while deferring capital gains taxes. By borrowing against appreciated stock, individuals can fund purchases, investments, or cover expenses while their holdings continue to grow, ideally at a rate exceeding the loan's interest. This method is particularly appealing in an environment where interest rates have historically been low, making the cost of borrowing less prohibitive.
Deloitte's research indicates that this market encompasses not only billionaires but also individuals with considerable wealth. The $5 trillion figure represents the total value of assets involved in these stock-based borrowing arrangements. This expansion highlights a growing trend in wealth management, where sophisticated financial tools are employed to optimize asset utilization and tax efficiency.