Haggling, often perceived as an uncomfortable or awkward pursuit, is rarely considered by consumers when shopping on the High Street or in supermarkets. However, a recent experiment demonstrated that polite negotiation and an awareness of store policies can lead to substantial discounts, with savings reaching up to 40 percent.
In a bid to uncover hidden price-slashing tricks, reporter Toby Walne visited several popular retail chains, including Tesco, Marks & Spencer, Boots, and Waterstones, to test the effectiveness of various haggling techniques. The findings suggest that a friendly approach and a keen eye for detail can unlock significant savings.
Supermarket Savings
At a Tesco superstore, Walne successfully negotiated a 40 percent discount on a dented tin of Tesco Finest Greek extra virgin olive oil. When inquiring about further discounts, a sales assistant directed him to a section of fruit and vegetables with minor imperfections. Items with small bruises or soft spots, or those nearing their sell-by date, were often reduced by up to 50 percent. Walne learned that items marked with a sell-by date of the current or next day offer a good opportunity for negotiation if a discount hasn't already been applied.
Marks & Spencer also presented opportunities for savings. While the clothing section was quiet, an employee mentioned a 10 percent discount on items with minor marks. Although Walne couldn't find any blemishes on clothing, he was informed of a scheme where customers could receive a £5 discount voucher by donating old M&S garments to a charity bin. This suggests that exploring store-specific discount schemes can be beneficial.
Waitrose, an upmarket store, proved more challenging. However, staff indicated that discounts are applied to food items nearing their expiry date. Around 4 p.m., items expiring the next day might receive a 20 percent reduction, with further discounts applied around 6 p.m. for same-day expiry items, potentially reaching half price. While discounts on damaged packaging are no longer offered, understanding the timing of these reductions can lead to savings.
High Street Discounts
In a large Boots store, an assistant revealed that while direct negotiation on most items wasn't possible, there were specific offers, such as a third off Lynx deodorant, which also included a charitable donation. More significantly, Walne found items on a half-price bargain shelf, including discontinued stock and clearance items like Yardley talcum powder and electronic blood pressure monitors. Additionally, he noted the availability of 'over 60s reward shopping days' offering up to 20 percent discounts, which could be utilized by shopping with an eligible family member.
At H&M, Walne discovered that prices could be higher in-store than online. Although the store no longer price-matches, staff may offer discounts on marked garments. A key takeaway from H&M was the tip-off about an upcoming flash sale offering 20 percent off selected items, highlighting the value of engaging with staff about future promotions.
Waterstones, the bookshop, offers a 'buy one get one half price' deal on bestsellers at the front of the store. Crucially, staff confirmed they would price match items found cheaper on the Waterstones website, a common online promotion that may not be advertised in-store. Minor damage to books, such as folded pages or slight marks, could also result in a discount.
ProCook offered a different approach. While direct discounts were not available, customers spending over £100 might receive a free spatula, with larger purchases potentially leading to a financial discount. The store also provides a 10 percent discount for certain customer groups, such as carers or NHS workers, at the manager's discretion.
General Haggling Strategies
Experts emphasize that politeness and a friendly demeanor are crucial when attempting to negotiate prices. Being courteous and treating staff with respect can significantly improve the chances of securing a deal. It is advisable to shop during quieter times when staff are less rushed and more open to conversation. Phrasing requests carefully, such as asking "is there anything else you might be able to do?" or "is there any wiggle room?", can be more effective than making demands.
Comparison shopping and doing research on competitor prices and online deals beforehand can also be advantageous. Many retailers are willing to price match to remain competitive. While the average negotiated discount is reported to be around 13.5 percent, flexibility and a willingness to explore options like freebies can further enhance savings.