William Munro, 19, of Ontario, disappeared from his home and traveled to Los Angeles to attend a seven-day event called "Camp Looksmax." The bootcamp, run by controversial influencer Clavicular, focuses on the Gen Z trend of extreme physical enhancements aimed at boosting male attractiveness. Munro was among 15 young men who participated in the program.
Clavicular has faced scrutiny for misogynistic language and past ties to Andrew Tate. Rape charges against him were recently dropped. Munro, a business major, told USA Today that the decision to attend the camp was "super radical" and that he spent $7,000 earned from odd jobs to attend. When his parents discovered his absence, he offered a simplified explanation of looksmaxxing and falsely claimed he had won a giveaway. The camp's curriculum included information on double jaw surgery, a procedure that can alter facial structure. The "looksmaxxing" movement, which originated in online communities like incels and the manosphere, has drawn criticism for promoting risky cosmetic surgeries and extreme body modification practices, such as the "bonesmashing" technique, which involves intentionally breaking facial bones to reshape them. Munro stated that he believes Clavicular's denial regarding the allegations that led to the rape charges. The first week of Camp Looksmax was livestreamed on Clavicular's Kick channel starting October 1.
Munro, who describes himself as "decent-looking" with a good physique, now desires a $40,000 surgery to change his facial aesthetics. He reportedly learned about double jaw surgery at the camp. He also mentioned that his perspective on approaching women has shifted, encouraging more direct interaction. According to Munro, most of his peers are familiar with Clavicular and view his participation in the camp positively.